HARVEY NICHOLS LONDON - VISUAL MERCHANDISING

I took these photos a couple of weeks ago of Harvey Nichols current store windows in Knightsbridge, London. I am currently writing my dissertation around Harvey Nichols, and their Visual Merchandising plays a big part in their marketing strategy. I feel the current visual merchandising is very conceptual and they have seemed to use basic materials to create an effective story. I really like the product placement, using beauty products and stationery next to shoes and bags. Also using materials like cardboard, paint and tissue with the contrast of real branches. The visual merchandising carried on in-store, with pause points and mannequins next to the escalators which maximise visual impact. Every element of the window displays have been carefully considered and the products very intentionally place to create a focal point. Harvey Nichols teams design, build and install their own windows and try to re-use materials to keep to a tight budget, rotating schemes to other branches of the store. What do you think of Harvey Nichols store windows?