I have been using this mascara for a good few weeks now, and it's turned into my go to mascara. The brush does get quite clumpy at the end, but that is easily sorted and doesn't come off clumpy on your lashes. I do really like the way this mascara makes my eyelashes look, and definitely makes them look fuller and longer. I also see no fault in No7 mascara's as some of my favourites include there Exquisite Curl and Lash Adapt wands. I guess mascara is a very personal thing, what works for one person isn't going to work for someone else.
Before Application
After Application
Personally, I think this is a great mascara for the price. The packaging is also really nice and sleek. The formula doesn't flake or smudge and it really does separate and lengthens lashes. I find the brush quite strange with its short bristles, it takes a lot of getting used to. But the effect is very good, and it is a good, versatile mascara. It is ideal for day wear, but you can apply a couple of coats for the evening with relatively little hassle. Overall, I think it's a great buy. You can buy this mascara from Boots for £12.95, or £5 cheaper if you have a voucher.