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Friday, January 25, 2013


Vivienne Westwood has teamed up with the English National Ballet for their new campaign in a chance to rebrand and broaden the appeal of dance. In the images a cast of dancers have been loaned her Spring/Summer 13 collection looks. The imagery aims to celebrate a fusion of modernity and tradition, the clothes were chosen to underline an unconventional-yet-classical image. The campaign which a Westwood spokesperson described as 'a perfect collaboration of English tradition' - was formulated with the help of creative agency The Beautiful Meme. I feel the images are quite moody, which helps to add drama and movement to the clothes, showing you behind the scenes, instead of what we just see on the stage. The ballet has also created a new logo and website to help rebrand themselves. The company's new logo representing speech marks and pointe shoes, is designed to show that 'everyone in the company, from young dancers to the outreach team, has something to say.' What do you think of the campaign? 

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  1. I love this campaign!
    Would love you to check out my latest outfit post :)
    Have a fab weekend Hun xoxo

  2. I always find it fascinating when a brand or a corporation of any kind does something to re-tool it's public image by associating with another brand. I think this campaign is very clever and it makes the dancers look a lot more modern and edgy especially considering ballet is so commonly thought of as a very traditional art form.