HARVEY NICHOLS BIRMINGHAM - VISUAL MERCHANDISING

I recently took photos of the Knightsbridge store's Visual Merchandising, so I thought I would compare those with the windows of the Birmingham store in The Mailbox. The Birmingham store doesn't have the space that the flagship store has, but the Visual Merchandising is just as effective on a smaller scale. The windows were beauty based promoting Space.NK.apothecary. Placing head mannequins with Percy & Reed Hair products and a Salon window with cosmetics and retro props. The other side showed a 'Harvey's Hot Dogs' van with a sign for New Street. The windows were really bright and fun and I believe they were produced to entice the younger consumer through the doors. At the moment, Harvey Nichols are also giving away a limited edition gift with purchase. Spend £110 on fragrance, skincare, beauty or cosmetics and receive over £130 worth of treats from some of the most prestigious brands on offer in HN. Find out more here. What do you think of the Store windows?