I recently took photos of the Knightsbridge store's Visual Merchandising, so I thought I would compare those with the windows of the Birmingham store in The Mailbox. The Birmingham store doesn't have the space that the flagship store has, but the Visual Merchandising is just as effective on a smaller scale. The windows were beauty based promoting Space.NK.apothecary. Placing head mannequins with Percy & Reed Hair products and a Salon window with cosmetics and retro props. The other side showed a 'Harvey's Hot Dogs' van with a sign for New Street. The windows were really bright and fun and I believe they were produced to entice the younger consumer through the doors. At the moment, Harvey Nichols are also giving away a limited edition gift with purchase. Spend £110 on fragrance, skincare, beauty or cosmetics and receive over £130 worth of treats from some of the most prestigious brands on offer in HN. Find out more here. What do you think of the Store windows?
Last week, The Lindt Big Egg Hunt came to Birmingham. The hunt contains 101 decorated eggs doted around the city. The eggs have been designed by lots of different Artists to create a public art event with a big difference. Supported by the charities Action for Children and Elephant Family, the hunt will visit other cities including, Glasgow, Liverpool, Manchester and London. You can own an egg for yourself by bidding on the online auction to raise money for the cause. I think it's a great, unique way of creating awareness, and it looked like a lot of families were making the most of the hunt during half term, getting ready for Easter. To find out more click here.
I have recently started my last year studying Fashion Retail Management at University. From now on, every Wednesday I will be posting about anything that inspires me in the fashion field to what is happening in the retail scene or any economy issues. Anything that I feel will help me with up and coming projects as I work towards my dissertation.
Yesterday, I spent the day in Birmingham City Centre - taking photos of anything that caught my eye, or sparked an idea. The above are my favourite of the days photos, mainly taken around Digbeth/Custard Factory. I really like how arty the area is with its retro style with the graffiti, but still keeping tradition elements in there as well, like the lanterns. I also visited Birmingham Museum & Art Gallery. There was an Exhibition on about Pharaoh - King of Egypt, which was quite interesting but not really on subject. Although I did enjoy looking at the sculptures and jewellery (On until the 14th October 12).
